34 Instagram Video Marketing Statistics You Simply Can't Ignore (2024)
If you want to skip the intro simply click here to jump to the Instagram video stats.
Introduction.
It’s safe to say that Instagram is one of the worlds biggest and best video marketing platforms.
The platforms has a staggering1.6 billion monthly active users and is used in over 200 countries world wide.
So, what makes Instagram so good for content creators and businesses alike?
With new features likes Instagram Reels steeling market share from TikTok, the platforms had some serious momentum in 2023.
Today, Instagram is the largest social media platform by advertising spend has some of the highest engagement levels of any social media platform worldwide.
This blog is a collection of what we think are some of the most amazing Instagram video marketing statistics around today.
If you’re not already sold on the idea of using Instagram for you business, then this article should tip you over the edge.
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
What’s In This Blog?
1. Instagram User Demographics & Global Reach Insights. (2024)
2. Instagram Video Engagement & Content Trends. (2024)
3. Essential Instagram Statistics For Your Business. (2024)
4. Instagram Advertising: Key Statistics & Insights. (2024)
5. Instagram Reels: Video Marketing Statistics. (2024)
6. Instagram Live Videos & Shopping Videos: Essential Video Marketing Statistics (2024)
7. The Most Popular Content On Instagram: User Engagement Statistics (2024)
8. Conclusion: Why You Should Be Using Instagram in 2024
Instagram User Demographics & Global Reach Insights. (2024)
1. What’s Instagrams global reach?
Instagram is now used across a whopping 200 countries world wide.
Source: Meta Company Website
2. How old are Instagram users?
Whether you're targeting Gen Z trendsetters or seasoned baby boomers, you'll find your audience on Instagram. The platform boasts a vibrant mix of ages, with the largest groups being 18-24 year olds (31%) and 25-34 year olds (30.3%).
Source: Statista, Instagram User Age Distribution in the United States as of January 2024
3. How many people use Instagram?
Instagram has a huge 1.6 billion monthly active users.
Source: Meta Q4 2023 Earnings Report
4. Who is the most followed person on Instagram?
Cristiano Ronaldo, boasting over 615 million followers as of January 2024.
Source: Wikipedia, List of Most-Followed Instagram Accounts
5. Who is the most followed organisation on Instagram?
With over 648 million followers, Instagrams own account is the most followed account on the platform.
Source: Hootsuite, Instagram for Business Guide 2024
Instagram Video Engagement & Content Trends. (2024)
6. Are reels worth doing on Instagram?
Absolutely! Over 2.5 billion active users engage with Reels every month, a staggering 65% increase from 2023!
Source: Meta Q4 2023 Earnings Report
7. Should I post videos or photos on Instagram?
This is up to you, but if you’re looking for higher engagement videos receive 67% more engagement than static posts.
Source: Sprout Social, Instagram Benchmarks 2024
8. How many people watch videos on Instagram?
Videos account for a whopping 85% of all Instagram traffic.
Source: Social Media Today, Instagram in 2024
9. Instagram is great for selling products!
48% of users take action after watching a product-related video.
Source: Instagram for Business
10. What’s better for instagram story engagement: video or photos?
Stories with video content get 25% more completions than those with only photos.
Source: Instagram Creator Marketing Playbook 2024
Essential Instagram Statistics For Your Business. (2024)
11. Should businesses produce more user generated content on Instagram?
Yes! User-generated content gets 5x higher engagement than brand-created content on Instagram.
Source: SocialMediaToday
12. Be personable on Instagram!
Posts that show off your team, employee stories or process get 32% higher engagement on average.
Source: Social Media Today, Instagram Video Statistics 2024
13. Feature actual people using your products!
Feature actual people using your products in their daily lives. This authenticity resonates with viewers, leading to 38% more engagement than faceless content.
Source: Social Media Today, Instagram Video Statistics 2024
14. Humour sells on Instagram!
Humorous videos are 35% more likely to be shared.
Source: Wyzowl, State of Video Marketing 2023
Instagram Advertising: Key Statistics & Insights. (2024)
15. What is the global annual ad spend on Instagram?
Instagram ad revenue is projected to hit a staggering $71 billion in 2024, demonstrating the platform's immense advertising potential.
Source: WARC Media, Instagram forecast to hit $71bn revenue by 2024
16. What is Instagram’s advertising ROI?
88% of businesses report earning a good return on investment (ROI) from their Instagram advertising efforts.
Source: Social Media Today, Instagram Video Statistics 2024
17. Is Instagram good for targeted advertising?
62.4% of social users follow or research brands or products on Instagram, making it a prime spot for targeted advertising.
Source: Hootsuite Blog, 35 Instagram Statistics That Matter to Marketers in 2024
18. Is Instagram good for driving sales?
46% of users take action after viewing a product-related video ad on Instagram, a testament to the platform's direct sales potential.
Source: Instagram for Business
19. Do shoppable video ads work on Instagram?
Shoppable video ads have 47% higher purchase rates than static product posts, highlighting the effectiveness of interactive visual advertising.
Source: Social Media Today, Instagram in 2023
20. How fast is Instagram’s advertising platform growing?
Instagram ad revenue is expected to grow by 25.8% compared to 2023, outpacing other major platforms like Facebook.
Source: WARC Media, Instagram forecast to hit $71bn revenue by 2024
Instagram Reels: Video Marketing Statistics. (2024)
21. How long should an Instagram reel be?
Reels under 15 seconds have a 27% higher completion rate than longer ones. Keep it short and sweat!
Source: Instagram Creator Marketing Playbook 2024
22. Are Instagram reels good for lead generation and audience building?
50% of Instagram users discover new brands and products through Reels. Be discoverable and tell your brand story!
Source: Instagram for Business
23. Are Instagram reels good for growth?
Yes, Instagram reels are great for growth. In fact, 75% of in-app video discovery happens through Reels. Optimize your Reels for maximum visibility!
Source: Hootsuite, Social Trends 2024
24. Why are Instagram reels good for brands?
Your audience want’s you to make them. In facet, 85% of users want to see more brands use Reels for entertainment.
Source: Instagram for Business
25. Should I use trending music and hashtags on my reels?
Yes you should, this one is a no brainer. In fact, Reels with trending sounds and hashtags generate 2.5x more reach.
Source: Social Media Today, Instagram Video Statistics 2024
Instagram Live Videos & Shopping Videos: Video Marketing Statistics (2024)
26. Is Instagram live good for growth?
If you’re interested in driving growth then Instagram Live is for you! Live videos receive 6x more comments and 8x more reactions than regular videos.
Source: Instagram Creator Marketing Playbook 2024
27. Do people like watching Instagram live videos?
63% of users prefer brands that use live video. Embrace the live format and build meaningful relationships!
Source: Instagram for Business
28. Are shoppable videos good for sales?
Shoppable videos have 52% higher purchase rates than static product posts. Turn viewers into buyers seamlessly!
Source: Social Media Today, Instagram in 2023
29. Should I make shoppable videos for Instagram?
83% of users want to see more video shopping content. Cater to their desires and boost your sales!
Source: Hootsuite, Social Trends 2024
30. Should I make live shopping content for Instagram?
Livestream shopping sessions generate 9x the revenue of static product posts.
Source: Instagram for Business
The Most Popular Content On Instagram: User Engagement Statistics (2024)
31. Are behind the scenes videos effective on Instagram?
Behind-the-scenes content gets 32% more engagement than staged videos.
Source: Social Media Today, Instagram Video Statistics 2024
32. User generated content is great for engagement!
User-generated content drives 5x higher engagement than brand-created content. Encourage your audience to participate!
Source: SocialMediaToday
33. Does educational content work on Instagram?
Videos with educational content see 88% higher watch time. Share your knowledge and expertise!
Source: Instagram Creator Marketing Playbook 2024
34. Should I make my Instagram videos funny?
Humorous videos are 35% more likely to be shared than serious ones. Don't be afraid to add some humor to your content!
Source: Wyzowl, State of Video Marketing 2023
35. Videos on Instagram with people in do better than videos without!
Videos featuring people generate 38% more engagement than those without. Put your human face forward!
Source: Social Media Today, Instagram Video Statistics 2024
That’s it with the stats, now for the final bit of the article!
Conclusion: Why You Should Be Using Instagram In 2024.
I’m going to come clean! We actually don’t use Instagram an awful lot. As a video production company we spend so much of our time delivering great content for our clients that we often forget to post it on our own platforms (madness I know).
That being said, 2024 is our year of Instagram growth with hard and fast targets for expanding our network sustainably.
We can see that Instagram is one of the most powerful ways of building an audience, engagming with them and showing off your content. So, watch this space!
Why am I telling you this? Well, it’s important to know that you can start at any point and if you’ve been rubbish at posting for years then why not start being a bit more consistent from today.
You don’t need to be a super content producer, as you saw from the sats, being personable sells!
If you’re looking at building an audience and brand online then there is NO easier place than Instagram.
For more video marketing statistics why not check out our Video Marketing Statistics Blog.
