32 LinkedIn Video Marketing Statistics You Simply Can't Ignore (2024)
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Introduction.
LinkedIn is one of the fastest growing social networks globally with over 930 million users in 2023, a 10% increase from 2022.
Yet, for some reason LinkedIn continuously goes under the radar as one of ‘the big platforms’.
Since being bought in 2016 by Microsoft for a reported $26.6 billion the platform has largely gone unnoticed in comparison to the liked of Facebook, Instagram and TikTok!
Why is LinkedIn one of the least understood marketing platforms for brands and agencies alike?
In this article we’re going to outline some over 45 stats that will make you think again about whether LinkedIn is worth adding to your next marketing campaign
Take a look at our video marketing statistics blog for a more generalist overview of the importance of video for your next marketing campaign.
What’s In This Blog?
1. LinkedIn User Demographics & Global Reach Insights. (2024)
2. LinkedIn Video Engagement & Content Trends. (2024)
3. Essential LinkedIn Business Statistics. (2024)
4. LinkedIn Advertising: Key Statistics & Insights. (2024)
5. 2024 Guide To LinkedIn Video Marketing: Statistics & Strategies
6. Conclusion: LinkedIn’s A Must For The Digital Marketer.
LinkedIn User Demographics & Global Reach Insights. (2024)
1. What’s LinkedIn’s Global User Base?
LinkedIn's user base surpassed 930 million in 2023
Source: LinkedIn Q3 2023 Earnings Report
2. How Many People Use LinkedIn For Jobs?
61 million individuals use LinkedIn weekly for job opportunities.
Source: We Are Social, Global Digital Report 2023
3. How many companies are on LinkedIn?
Over 67 million companies and 133K schools are listed on LinkedIn
Source: LinkedIn
4. Who is the most followed person on LinkedIn?
Bill Gates is the most followed individual on LinkedIn with over 35 million followers
Source: LinkedIn
5. Who is the most followed organisation on LinkedIn?
Google leads as the most followed organization with 23.38 million followers.
Source: LinkedIn
LinkedIn Video Engagement & Content Trends. (2024)
6. How often do people use LinkedIn?
16% of US LinkedIn users log in daily, and over 48% are monthly active users.
Source: Sprout Social, LinkedIn Audience Report 2023
7. Does video work well on LinkedIn?
Video posts on LinkedIn get five times more engagement.
Source: Social Media Today, LinkedIn Video Statistics 2023
8. Video on LinkedIn Is Booming!
LinkedIn video views grew by 50% year-over-year in 2022, and this trend is expected to continue in 2024.
Source: LinkedIn Marketing Solutions Blog, Why B2B Marketers Need to Go All-In on LinkedIn Video in 2023
9. Short form video is taking off on LinkedIn
LinkedIn launched native video recording in 2022, making it easier to create and share short-form content. This format is resonating with users, with LinkedIn reporting a 23% increase in video engagement for videos under 30 seconds.
Source: LinkedIn Marketing Solutions Blog, LinkedIn's 2022 Video Trends: The Rise of Short-Form Content and Live Video
10. Video is driving B2B success on LinkedIn
85% of B2B marketers say video is an effective tool for generating leads, while 78% say it helps to increase brand awareness. This makes LinkedIn video a valuable asset for businesses looking to reach their target audience.
Source: Wyzowl, State of Video Marketing 2023
11. How long do people spend on LinkedIn?
The average visit duration on LinkedIn is more than 7 minutes
Source: SimilarWeb, LinkedIn Traffic Insights
12. How often do people use LinkedIn?
16% of US LinkedIn users log in daily, and over 48% are monthly active users
Source: Sprout Social, LinkedIn Audience Report 2023
13. Do LinkedIn conversion ads work?
LinkedIn’s Conversation Ads have 4x higher open and engagement rates than email
Source: LinkedIn Marketing Solutions Blog, The Power of Conversation Ads: Drive Engagement and Leads on LinkedIn
Essential LinkedIn Business Statistics. (2024)
14. Is LinkedIn still growing?
LinkedIn's revenue grew by 8% year-over-year in FY24
Source: Microsoft Q4 2023 Earnings Report
15. Is LinkedIn good for B2B Marketers?
More than 50% of social media-related clicks for B2B websites are from LinkedIn
Source: Hootsuite, 47 LinkedIn Statistics Marketers Need to Know
16. Do people use LinkedIn Premium?
LinkedIn Premium sign-ups surged by 55% in Q1 FY24
Source: LinkedIn Q3 2023 Earnings Report
17. Do people trust LinkedIn?
73% of professionals trust LinkedIn for information, highlighting its credibility
Source: Edelman Trust Barometer 2023
LinkedIn Advertising: Key Statistics & Insights. (2024)
18. How many people can you reach on LinkedIn Ads?
LinkedIn's ad potential reach exceeded 808.4 million in 2022
Source: LinkedIn Marketing Solutions Blog, LinkedIn’s Ad Reach Grows Significantly in Q4 2021
19. Just how big is LinkedIn for advertising?
The platform is projected to take over 50% of display ad spending in 2024
Source: eMarketer, US Programmatic Display Ad Spending Forecast 2023-2027
20. LinkedIn ads are seen as quality
Brands advertising on LinkedIn are perceived as higher quality by 50% of respondents
Source: LinkedIn Marketing Solutions Blog, B2B Brands are Seen as Higher Quality When They Advertise on LinkedIn
22. How much does LinkedIn make from ads?
LinkedIn Marketing Solutions reached over $5 billion in revenue by July 2022
Source: Microsoft Q2 2023 Earnings Report
2024 Guide To LinkedIn Video Marketing: Statistics & Strategies
23. Employee engagement is king on LinkedIn
30% of a company’s LinkedIn post engagement comes from their employees
Source: LinkedIn Marketing Solutions Blog, Employees Are Your Company’s Biggest Influencers on LinkedIn
24. Harness employee sharing on LinkedIn?
Employees are 14x more likely to share a post from their employer
Source: LinkedIn Marketing Solutions Blog, How to Encourage Your Employees to Be Your Brand Advocates on LinkedIn
25. Do live videos convert on LinkedIn?
Users spend 3 times longer watching live videos compared to pre-recorded ones, highlighting the power of real-time interaction in boosting audience engagement.
Source: LinkedIn Marketing Solutions Blog, LinkedIn’s 2022 Video Trends: The Rise of Short-Form Content and Live Video
26. Do people share videos on LinkedIn?
Members are 20 times more likely to share a video on LinkedIn than any other type of post, indicating their preference for consuming and spreading video content.
Source: Social Media Today, LinkedIn Video Statistics 2023
27. Are videos good for lead generation on LinkedIn?
85% of B2B marketers report video as an effective tool for generating leads, showcasing its ability to convert viewers into potential customers.
Source: Wyzowl, State of Video Marketing 2023
28. Video is a powerful brand awareness tool on LinkedIn?
78% of B2B marketers credit video with increasing brand awareness, demonstrating its effectiveness in putting your brand in front of the right audience.
Source: Wyzowl, State of Video Marketing 2023
29. Short form videos are really taking off on LinkedIn
Videos under 30 seconds see a 23% increase in engagement, highlighting the growing popularity of bite-sized, impactful content
Source: LinkedIn Marketing Solutions Blog, LinkedIn's 2022 Video Trends: The Rise of Short-Form Content and Live Video
30. Does video on LinkedIn have a good ROI?
73% of B2B marketers claim video delivers a positive return on investment (ROI), proving its value in driving measurable results for your business.
Source: Wyzowl, State of Video Marketing 2023
31. Should I do live videos on LinkedIn?
Live video streams receive 24 times more comments and 7 times more reactions compared to regular videos, emphasising the power of live interaction to spark audience participation.
Source: LinkedIn Marketing Solutions Blog, LinkedIn’s 2022 Video Trends: The Rise of Short-Form Content and Live Video
32. How many people use LinkedIn on mobile devices?
80% of LinkedIn video views happen on mobile devices, underlining the importance of optimizing your video content for the on-the-go audience.
Source: Social Media Today, LinkedIn Video Statistics 2023
That’s it with the stats, now for the final bit of the article!
Conclusion: LinkedIn is A Must For The Digital Marketer.
I too once thought tat LinkedIn was nothing more than an old persons FaceBook or Instagram but the truth is quite the opposite.
Most young people I know with a bit of entrepreneurial spirit say that LinkedIn is THE place to be if you want to connect with the people that matter for your business.
Today, we use LinkedIn as a core pat of our marketing showcasing who we are and why we do what we do! It feeds back to us in weird and wonderful ways with people reaching out to us via our website months after seeing a post we did.
So, if you’re thinking about leaving LinkedIn out of your marketing campaign for next year, DON’T.
